It’s a family saga with three brothers. And there is blood, but also sweat and tears. Add some intrigue, the shipment and delivery of unassembled components, a lot of secrecy with several meetings behind closed doors, and last but not least an outcome that is uncertain for all… All the ingredients you could need for a blockbuster. But in the eyewear business things are often not quite what they seem at first glance.
Introducing the final graduation test for the bachelor in frame design students of the Institut Supérieur d’Optique (ISO) in Paris, France. Their assignment is to spill blood, sweat and tears to create a marketable pair of glasses that fits in the line-up of an existing eyewear brand. This year theo - the colourful Belgian eyewear brand run by the three Somers brothers - provided the material and components along with know-how and advice to see them through this assignment.
Toon Somers (the youngest of the 3 brothers) played godfather to the whole mission. He showcased for the students what the theo brand stands for and provided them with acetate, metal springs, hinges and tons of design advice. Then they let them loose in the world to create the coolest theo frame possible. Towards the end of the year, Toon and Patrick Hoet (co-founder and designer) took part in quite a few closed meetings to evaluate the new frames, the ideas and attitudes and the learning curves of all the students involved. The outcome will remain a cliff hanger until SILMO 2018, where the winner will be announced during the graduation ceremony on Sunday the 30th of September.
TO BE CONTINUED…